The Association of Strategic Planning published an article on our Market Maps framework for customer-driven strategic planning. Below is a clip from ASP’s monthly newsletter with a link to the article.
This Month’s Feature Article: Market Maps: a New Strategy Tool to Deliver the iPod, Wii, or Prius of Your Industry
According to author Michael Kanazawa, author of Big Ideas to Big Results and ASP member, the seventies brought the BCG matrix, the eighties Porter’s Five Forces, and the nineties Core Process Reengineering (CPR). Now, in the new millennium Kanazawa brings to the strategic planning world Market Maps, a new framework for creating strategy from the customer perspective. Find out more about this new strategy tool by reading the whole article on ASP’s web site.
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Michael Kanazawa shares recent insights and tips about the no-nonsense, results-driven approach to driving business breakthroughs found in his new book Big Ideas to Big Results.